Author Archives: Lê Thanh Dân

Warm Clothes for the Cold Weather

In sympathy with homeless people around District 6, Ho Chi Minh City, Richfield’s volunteers joined Tam Hanh Charity Group in Tan Phu District in a donation of warm clothes and cookies on 18th December 2013, hoping to bring warmth to the disadvantaged when morning and evening chills come at the end of the year. With valuable supports from young volunteers, ... Read More »

Richfield and Partners in HCMC

Richfield takes care of every single member of distribution network so as to grow sustainably and cohesively. Distribution partners play a significant role in determining Richfield’s success. By 16 Jan 2014, Richfield had 128 contracted partners across Vietnam within General Trade channel On 13 December 2013, distribution partners in Ho Chi Minh City attended a festive dinner with Richfield’s leaders ... Read More »

WERA Mobile: an innovative tool for sales management

Wrigley Europe Report Analysis (WERA) is implemented for the first time in Vietnam to mark an important step towards our development by applying modern information technologies to daily sales report. At Richfield, tapping on special handsets (WERA phones) to record and report statistics has been familiar to more than 800 merchandisers across Vietnam. WERA Mobile changes the whole recording and ... Read More »