General Trade (GT)

General Trade (GT) is the most significant part of our distribution system. This channel takes up nearly 70% of our sales workforce and works with all traditional distribution channels such as wholesale units, retail stores, and New Channel (restaurants, guest houses etc.).

In General Trade, our merchandisers provide distribution services directly to local stores. This distribution channel relies on our dedicated services based upon regular face-to-face contact with clients which brings about close and effective business relationship.

Our GT channel is a mighty distribution network covering over 300,000 stores, consisting of more than 800 sales merchandisers and over 100 sales managers who are professionally trained (by January 2014).

Despite intensive market competition, we are taking over 80% market share by utilizing our network strength.

We can distribute to everywhere.