Richfield founder, Mr. Chua Eng Siang established his first business venture in Kuala Lumpur in the early 1970s. After gaining experience from working as an apprentice with many businesses in his hometown, Mr. Chua moved to Kuala Lumpur (capital of Malaysia) to seek his fortune. His first business venture was the trading of seafood products.
From 1970s to 1990s, Mr. Chua established many business ventures to source seafood products from many Asian countries such as Thailand, Indonesia, Taiwan, Burma, Bangladesh, and Vietnam.
Mr. Bill Chua
Wrigley appointed Mr. Chua’s company the distributor for Wrigley gum in Cambodia. In the same year, Mr. Chua established distribution business of confectionery products in Vientam and Cambodia.
Wrigley appointed Mr. Chua’s company the distributor for Wrigley gum Vietnam. Wrigley’s Doublemint, Juicy Fruit and Spearmint brands were launched to Vietnam market. At the same time, Mr. Bill Chua assisted his father in the establishment of the Wrigley gum distribution in Vietnam.
Wrigley appointed Mr. Chua’s company the distributor for Wrigley gum in South Thailand.
Mr. Chua handed over the Wrigley gum distribution business in Vietnam and Cambodia to Mr. Bill Chua.
New Choice Jelly products were first launched to Vietnam market.
Richfield Foods JSC.
in Long An2001Wrigley Cool Air was launched to Vietnam market. A new contract-packing factory to pack Cool Air gum was established in Ho Chi Minh City, Vietnam.
Rich Field Worldwide JSC headquarter in Ho Chi Minh City was established. This milestone marked a new development stage for a professional and credible distribution to meet and exceed the expectation of our suppliers.
The contract-packing factory was relocated to newly built premises in Duc Hoa 1 Industrial Park, Long An Province. Cool Air gum became the best selling Wrigley products in Vietnam.
Richfield Foods Ltd.
in Bac Ninh2011Richfield was appointed the authorized distributor for Mars products including chocolate and pet foods in Vietnam.
The second contract-packing factory and warehouse were officially opened at VSIP Bac Ninh Industrial Park, Bac Ninh Province.2013Distribution Centers (DCs) were established for distribution system in Ho Chi Minh City.