Richfield JSC is proud to be one of the major corporations in the fast-moving consumer goods distribution industry in Vietnam.
Richfield’s member companies:
Currently, Richfield’s distribution network is the largest FMCG distribution system in Vietnam, covering 64 provinces and cities nationwide with more than 200 first-level agents and nearly 600,000 retail points nationwide. More than 50 product categories of 5 main brands. According to market research company AC Nielsen, products distributed by Richfield always account for more than 80% of the chewing gum market share in Vietnam.
In addition to the main office in the city. Ho Chi Minh City, the company also has a branch in Hanoi. Group-wide human resources with more than 1,800 people in two blocks of supply chain (Supply Chain) and business (Commercial). The sales department is divided into 6 regions across the country and a Modern Trade team.
With a team of enthusiastic and capable personnel plus the strength of a leading brand and strong support from Wrigley Company, after 28 years of operation, Richfield has continuously grown in terms of organization and team. and maintained a constant and stable growth rate during recent years. In 2010, Richfield reached a major milestone in its history: reaching and exceeding 30 million SSU sales a year for the first time. This will be a milestone in the Company’s development history, creating momentum for stronger and more impressive developments in the coming years. In recognition of this important milestone, a solemn celebration was held by Richfield and the Wrigley Representative Office in Vietnam in December 2010.
With those achievements and solid foundation, plus the right strategic direction, Richfield is confidently taking great strides on the path of development to become one of the leading companies in the field of manufacturing and distribution. food in Vietnam and Southeast Asia.
Meaning of core values RF GROUP.
Respect – Treat others as we would like to be treated.
We show respect in every interaction with: be polite to our customers, employees and the community. Everyone is respected equally regardless of lifestyle, opinion, gender, rank and religion.
Integrity – Right action
We do business to ensure transparency, honesty in conduct and transactions, protect the interests and assets of customers, the reputation of the Company in decision making, decision implementation, negotiation, the media.
Commitment – Do what you promise and take responsibility
We always follow through with our commitments and take responsibility for our customers and third parties.
We provide quality service, add value and solve customer problems.
Helpful – Love and support teammates and community.
We care about teammates, guide, motivate and help each other to complete tasks, create better welfare policies for employees, for teammates who have attached, devoted time and energy. healthy to develop the Company.
Business is associated with helping the community: we always have practical programs to accompany the community.
Friendly (Friendly/Family) – Ask and listen.
We are open to listen to opinions, help each other like family but handle the work professionally.
We build relationships with customers, partners, colleagues, investors and society with goodwill, affection, and humanity.